On September 13, artist JR unveiled a monumental work on the Pont d’Iéna bridge, near the Eiffel Tower. Entitled “Alive,” it brought together more than 1,300 black-and-white portraits of relatives of road accident victims. This temporary installation was created with the support of the Antoine Alléno Association.
Giving a voice to the invisible
Throughout the day, the faces, printed on large sheets of paper, were trampled on by thousands of passersby before disappearing, symbolizing a collective memory that is gradually fading away, while the pain of the families remains intact. Through this project, the association and the artist wanted to highlight the loneliness of loved ones, who are too often left without psychological, administrative, or legal support after a road traffic homicide. A work of art that underscores the magnitude of these tragedies and challenges public opinion.
A cause that concerns us all
At Develter Innovation, we believe that prevention requires awareness-raising initiatives to make a lasting impression on the general public. Supporting the Antoine Alléno Association in its efforts helps amplify an essential message. Road safety is not an abstraction: it affects lives, families, and entire communities.